Urban Pantry
A specialty grocery store needed an online storefront that matched the quality of their in-person experience.
The Client
Urban Pantry is a curated specialty grocery store in Los Angeles, known for locally sourced products and artisanal goods. They wanted to replicate their in-store shopping experience online and reach customers beyond their neighborhood.
The Challenge
Tight 4-week timeline for a holiday season launch. Complex product catalog with hundreds of SKUs, variants, and dietary tags. Needed seamless integration with their existing inventory management system.
Strategy, Design & Build
Strategy
Chose Shopify for speed of launch and built-in multi-channel selling. Structured the catalog around shopping occasions and dietary preferences rather than generic categories.
Design
Warm, editorial photography-led design. Focus on large product imagery, minimal UI chrome, and a seamless cart experience optimized for mobile — where 70% of traffic would come from.
Build
Custom Shopify theme with optimized Liquid templates. Integrated with inventory API for real-time stock sync. Set up abandoned cart email flows, Google Shopping feed, and Facebook pixel.
Measurable Results
Conversion rate increase vs. their previous site
Revenue in the first 30 days of launch
Average page load time (down from 8.7s)
Shopify · Liquid · Klaviyo · Google Shopping · Cloudflare
"They built exactly what we needed in half the time we expected. Our online sales have been growing every week since launch."
— Maria Torres, Owner, Urban Pantry